Sometimes it can be the case that no matter how hard a business tries, it can find itself in a reputational crisis.
Sometimes this is because of a genuine mistake, other times aggrieved customers, sometimes even aggrieved former employees – and in other cases malicious intent, perhaps even by competitors.
Where a reputational crisis exists, it needs to be dealt with swiftly – especially with the possibility on social media to “go viral”.
Scrivener Associates have a wide-ranging experience in reputational crisis management and implementing robust strategies which will defend your reputation.
Whilst every solution is different and each case needs its own strategy defining, our services (non-exhaustively) include;
- Working with aggrieved parties to resolve differences, and agree by consent on future next steps – with a neutral mediator
- Devising and creating counter-campaigns and optimising them.
- Were appropriate media relations and counter-campaigning through the media.
- Working with (our internal contacts at) major social media companies and website owners to have adverse reviews or comments removed, and counter-campaigns optimised.
- Working with (our internal contacts at) major search engines to have adverse web pages removed, and counter-campaigns optimised.
- Where appropriate consideration of legal options, including prevention of publications and/or injunctive relief.
Where appropriate, it may be necessary to consider taking on investigatory work to get to the bottom of the roots of a reputational issue.